Peacekeeping and Nation-Branding: The Case of Bangladesh’s Contributions to The UN Peacekeeping
Khalid Bin Ismot Biplob
A doctoral candidate at the Department of International Relations, University of Dhaka, Bangladesh.
Abstract
A model member of the United Nations, providing leadership amongst the LDCs….and contributing substantially to peacekeeping and humanitarian operations.
– Kofi Anan, UN Secretary General (1997-2006)
Ever since the dawn of its statehood, Bangladesh is committed to maintaining global peace and security through multilateralism. Bangladesh’s commitment to multilateralism is aptly radiated through its peacekeeping endeavour. Peacekeeping has endowed Bangladesh with a special niche in the society of nations. Despite of being a small actor, Bangladesh could attain leading position among scores of powerful contenders in the competitive peacekeeping undertakings by virtue of its peacekeepers’ impartiality, dedication and extraordinary professionalism. Bangladesh is a trend-setter, a ‘staying power’ and above all a reliable partner in global peacekeeping. Furthermore, Bangladesh has proved itself to be a responsible ‘global citizen’ unequivocally through peacekeeping. The contribution of Bangladesh in peacekeeping is fairly ‘visible’, well-regarded and undisputed. These have built up the image and identity of the country as a role model in the competitive realm of peacekeeping. The credibility and reputation as the largest peacekeeper have bestowed Bangladesh an attractive power which can better be translated as ‘nation-branding’. Indeed, peacekeeping is a unique attribute of the country, a charm offensive. Thus, to give Bangladesh a brand name—The Peacekeeper.
Keywords: Peacekeeping, Nation-branding, Identity and Image, Soft Power, Multilateral Engagements.
