Turkish President Recep Tayyip Erdogan recently ordered a rebrand to promote Turkey’s ethnic and cultural standing abroad. For some though, will changing Turkey’s official name to Türkiye paper over some of the country’s problems?
The country’s leadership, namely Erdogan, was apparently dissatisfied with Google search results. Some of these search results for Türkiye came back with turkey, a bird popular around Christmas and Thanksgiving. The government has also objected to the Cambridge Dictionary’s definition of turkey as “something that fails badly” or a “stupid or silly person.”
The country’s rebranding started in late 2021, amid increasing inflation and a growing economic crisis when Erdogan issued a memorandum requesting that the name Türkiye be used by other countries.
– S. M. Saifee Islam is a Research Associate at the KRF Center for Bangladesh and Global Affairs (CBGA).